Video content has had a staggering effect on a brand’s ability to connect with its audience, especially over the course of the last five years or so. With a professionally produced video that closely aligns with the brand’s values as well as those held by the audience targeted by the ad, companies have the unique opportunity to establish a deeper and more meaningful connection with consumers than ever before. So why are so few in the modern business world taking advantage of an opportunity almost universally recognized as invaluable?
Video Interaction and Display: An Underutilized Marketing Technique
Despite the opportunity made possible through marketing techniques like video interaction and display, companies often lament how difficult it is to find a video production service that truly understands the needs of a business campaign. Perhaps the apparent difficulties these companies continue to reference were, at least at some point or another, enough to limit the use of video interaction and display in a marketing campaign.
The furniture experts at JMD Furniture believe that video interaction with their clients is what helps attract new customers to their business. Marketing should involve all multimedia assets, which is what JMD Furniture does. Understanding what their clients respond to most is what allows them to be successful in marketing campaigns.
Today, however, it is all too easy to find a video production service capable of recognizing a brand’s unique vision and bringing it to life through video interaction and display. Part of the reason for this is the advances made in data analytics and digital marketing, as marketing professionals and multimedia professionals now have access to a wealth of relevant, sortable data covering just about every segment of the population. As a result, marketing and multimedia professionals have developed a much deeper understanding of how to engage and relate to an audience by relying on the vast troves of data now available to them.
How to Find Multimedia Professionals Who Understand Your Vision
Of course, the fact that marketers and multimedia professionals have developed such a deeper understanding of how to engage an audience on an emotional level does not mean that every marketer or multimedia professional is capable of doing so in a way that accurately reflects a company’s vision for its brand.
When evaluating the potential multimedia or digital marketing professionals who will ultimately be charged with communicating a brand’s vision via video interaction and display, companies should be mindful of a number of critical factors and should express a desire to maintain a sense of authenticity that successfully engages consumers on a deeper and more emotional level.
Companies should also strive for platform-specific videos, as audience members rarely interact with video content in the same way from one social media platform to the next. While there are surely a number of other qualities to look for in a multimedia or digital marketing professional, every brand should take great care to select a video production service that clearly prioritizes a strategy designed to connect with a specific target audience in the most authentic way possible.
About JMD Furniture
Dev Joshi is the owner of JMD Furniture stores, located in Maryland and Virginia. He started his company to build foundations for a family-owned empire. Over 15 years later, he now holds one of the fastest-growing enterprises in the furniture market.
